Skills & Competencies for Social Media Communications Manager

Social Media Communications Manager job profile

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JOB SUMMARY for Social Media Communications Manager

Manages a team of specialists that create social media content and campaigns.

JOB RESPONSIBILITIES for Social Media Communications Manager

Ensures work is consistently aligned with established strategies and branding. Analyzes social media data and uses it to improve content and campaigns. Identifies opportunities to grow the audience and improve brand awareness. Performs research on current benchmark trends and audience preferences. Stays up to date with current technologies and trends in social media, design tools, and applications.

Social Media Communications Manager SALARY RANGE

BASE 50%
$115,157
TOTAL 50%
$122,761
Job Level
M02
Job Code
SM15000427
Education/Degree
Bachelor's Degree
Reports To
Director

Social Media Communications Manager Skills and Competencies List

Proficiency Levels and Behavioural Indicators
Salary.com identifies five increasing levels of proficiency for each skill/competency. Some jobs require only a relatively low level of proficiency in each skill/competency, while other jobs will require a more advanced level of proficiency in the same skill/competency. These levels rate the degree of proficiency (skill level, expertise) we expect the incumbent to perform in the given skill/competency for the given job. Note that we intentionally do not associate timeframes or years of experience in performing the skill/competency because that can be misleading. Proficiency levels identify what the incumbent knows and can do rather than how long they have been doing it. Also, note that the proficiency levels are cumulative, e.g., a level 4 proficiency implies the ability to perform all the behaviors at the lower levels.
Check each Social Media Communications Manager skill and competencie below to view definitions.
JOB FAMILY COMPETENCIES CORE COMPETENCIES
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8 general skills or competencies (Job family competencies) for Social Media Communications Manager

1 Job Family Competencies – Content Marketing
Proficiency Level -3
Skill definition-Publishing, creating and distributing of valuable and relevant content to attract and engage the target audience and promote brand awareness.
Level 1 Behaviors
(General Familiarity)
Lists and explains the importance of content marketing strategies in growing businesses.
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Level 2 Behaviors
(Light Experience)
Supports content marketing goals to create appealing content.
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Level 3 Behaviors
(Moderate Experience)
Works with management to determine the audience for the content being marketed.
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Level 4 Behaviors
(Extensive Experience)
Validates content marketing go-to tactics to increase engagement.
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Level 5 Behaviors
(Mastery)
Leads the development and execution of content marketing strategies to improve online lead conversions.
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2 Job Family Competencies – Copywriting
Proficiency Level -3
Skill definition-Making and developing persuasive texts or copies for advertising and marketing purposes to increase brand awareness and sales.
Level 1 Behaviors
(General Familiarity)
Lists the importance of copywriting in the business world.
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Level 2 Behaviors
(Light Experience)
Tracks and reports metrics to support copywriting tactics.
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Level 3 Behaviors
(Moderate Experience)
Works with various teams to provide quick and efficient revisions of copywriting materials.
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Level 4 Behaviors
(Extensive Experience)
Reviews all assignments before publication to ensure compliance with copywriting policies and guidelines.
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Level 5 Behaviors
(Mastery)
Mentors the copywriting team to meet and exceed business goals.
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3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

9 soft skills or competencies (core competencies) for Social Media Communications Manager

1 Core Competencies – Planning and Organizing
Proficiency Level -4
Skill definition-Managing and prioritizing resources and workloads by creating well-organized plans to attain organizational goals and objectives.
Level 1 Behaviors
(General Familiarity)
Lists commonly used tools in workplace planning and organization.
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Level 2 Behaviors
(Light Experience)
Works with specific tools in prioritizing and allocating resources to ensure task accuracy.
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Level 3 Behaviors
(Moderate Experience)
Prepares schedules to plan, organize, and complete priorities promptly.
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Level 4 Behaviors
(Extensive Experience)
Sets short- and long-term objectives to organize team workload and improve efficiency.
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Level 5 Behaviors
(Mastery)
Leads the development of new techniques and strategies to drive effective planning and organization.
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2 Core Competencies – Project Management
Proficiency Level -4
Skill definition-Applying specific knowledge, skills, tools, and techniques to manage a project from initial conception to successful completion.
Level 1 Behaviors
(General Familiarity)
Lists examples of how poor communication can impede project success and techniques to rectify this.
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Level 2 Behaviors
(Light Experience)
Gathers the necessary data during project initiation to complete planning and project scope.
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Level 3 Behaviors
(Moderate Experience)
Works with different teams and departments to implement organizational changes that impact the project.
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Level 4 Behaviors
(Extensive Experience)
Trains project team through offline and online courses and reviews both during and after project completion.
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Level 5 Behaviors
(Mastery)
Stays abreast of new technologies, tools, and industry practices that affect project management alternatives.
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3 Social Media Communications Manager - Skill and Competency
Proficiency Level - 3
4 Skill and Competency - Social Media Communications Manager
Proficiency Level - 4
5 Competency for - Social Media Communications Manager
Proficiency Level - 5

Summary of Social Media Communications Manager skills and competencies

There are 0 hard skills for Social Media Communications Manager.
8 general skills for Social Media Communications Manager, Content Marketing, Copywriting, Digital Marketing, etc.
9 soft skills for Social Media Communications Manager, Planning and Organizing, Project Management, Internal Resource Coordination, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Social Media Communications Manager, he or she needs to be skilled in Planning and Organizing, be skilled in Project Management, and be skilled in Internal Resource Coordination.

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